Trademark Class 35 is one of the most important categories for services related to advertising, marketing, sales, and management of business. If the services of your business fall into the category of those that promote, manage, or facilitate the sale of a good, registering your trademark under Class 35 protects your brand while ensuring legal rights over the services of your business. It enables businesses to have an exclusive right to use their trademark in the marketplace, creating and establishing brand identity and being different from competitors.

What is Trademark Class 35?

Class 35 of Trademarks falls under the Nice Classification System; it is the organization of trademarks, based on goods and services. This class deals with those services that support or facilitate the operations of businesses, especially ones dealing with advertising, marketing, retail, and business management. Trademark registration in Class 35 protects your brand since no one else can use a similar mark for the same services. Businesses that register their trademark in this class secure their identity and build trust in their products and services.

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Goods Included in Trademark Class 35

Class 35 encompasses a broad range of services that are designed to promote, manage, and support business activities. Generally, these services include but are not limited to:

1. Advertising and Marketing Services

• Online and offline advertising.

• Social media marketing, influencer marketing, and digital campaigns.

• Brand consulting and strategy.

• Market research and consumer surveys.

2. Retail and Wholesale Services

• Retail services of goods, both online and in physical stores.

• Wholesale distribution and sales of goods.

• E-commerce platforms and online marketplaces.

3. Business Consulting and Management

• Business management and management advisory services.

• Business consultancy and strategy development, operational and management optimization.

• Financial accounting services for businesses.

4. Import/Export Services

• Promoting the import or export of goods.

• International trade services and distribution.

5. Human Resource Services

• Recruitment and staffing services.

• Labour outsourcing, employment agencies and human resources personnel.

6. Public Relations Services

• Corporate communications, management, public relations.

• Crisis management and media relations

7. Event Management

• Organize events, conferences, trade fairs and exhibitions.

• Event planning, and event promotion services.

8. Franchise Services

• Franchise a company to different business types.

Also, Learn How to Check Trademark Availability?

Services Not Included in Trademark Class 35

As Class 35 covers numerous commercial services, it leaves out many services. In summary, here are some services outside class 35;

1. Financial Services: Banking and insurance services, besides those with an investment fall under the third class 36.

• Services and related operations with telecommunications, for instance, telephone services or broadcast will be under class 38

2. Legal Services: Legal consultancy, law firm, and legal representation come under Class 45 not Class 35.

3. Property Services: Purchase, sales, or rental of buildings, land, and the like fall under Class 36.

4. Health Services: Health care, medical consulting, and dental or veterinary services fall under Class 44.

Also, Get to Know What is the Importance of Intellectual Property Rights

List of Services in Class 35 of Trademark

Here is the comprehensive list of services that must be classified under Trademark Class 35:

• administrative processing of purchase orders

• advertising/publicity

• advertising by mail order

• rental of advertising time on communication media

• rental of advertising space

• production of advertising films

• advertising/publicity agencies

• auctioneering

• bill-posting / outdoor advertising

• rental of billboards [advertising boards]

• book-keeping/accounting

• business management of reimbursement programs for others

• providing business information via a website

• business research

• business investigations

• business appraisals

• business information

• business project management services for construction projects

• business management for freelance service providers

• business management of sports people

• business management of performing artists

• business management of hotels

• business inquiries

• business management assistance

• business efficiency expert services

• advisory services for business management

• business organization consultancy

• business management and organization consultancy

• business management consultancy

• professional business consultancy

• business auditing

• commercial information agencies

• commercial intermediation services

• provision of commercial and business contact information

• commercial or industrial management assistance

• commercial administration of the licensing of the goods and services of others

• commercial information and advice for consumers [consumer advice shop]

• compilation of statistics

• compilation of information into computer database computerized file management

• cost price analysis

• data search in computer files for others

• demonstration of goods

• design of advertising materials

• direct mail advertising

• dissemination of advertising matter

• distribution of samples

• document reproduction

• drawing up of statements of accounts

• economic forecasting

• employment agencies

• import-export agencies

• invoicing

• layout services for advertising purposes

• provision of an online marketplace for buyers and sellers of goods and services

• on-line advertising on a computer network

• marketing studies

• marketing research

• marketing

• modelling for advertising or sales promotion

• negotiation and conclusion of commercial transactions for third parties

• news clipping services

• arranging newspaper subscriptions for others

• office machines and equipment rental*

• opinion polling

• organization of fashion shows for promotional purposes

• organization of trade fairs for commercial or advertising purposes

• organization of exhibitions for commercial or advertising purposes

• outsourced administrative management for companies

• outsourcing services [business assistance]

• pay per click advertising

• payroll preparation

• personnel management consultancy

• personnel recruitment

• rental of photocopying machines

• photocopying services

• presentation of goods on communication media, for retail purposes

• price comparison services

• procurement services for others [purchasing goods and services for other businesses]

• psychological testing for the selection of personnel

• public relations

• publication of publicity texts

• publicity material rental

• radio advertising

• relocation services for businesses

• retail or wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies

• sales promotion for others

• rental of sales stands

• search engine optimization

• secretarial services

• shop window dressing

• shorthand

• sponsorship search

• arranging subscriptions to telecommunication services for others

• systemization of information into computer databases

• tax filing services

• tax preparation

• telemarketing services

• telephone answering for unavailable subscribers

• television advertising

• transcription of communications [office functions]

• typing

• updating and maintenance of data in computer databases

• updating of advertising material

• rental of vending machines

• Website traffic optimization

• word processing

• writing of curriculum vitae for others/writing of résumés for others

• writing of publicity texts

Also, Get to Know How to deal with Trademark Infringement

Summing Up 

Trademark Class 35 is important for companies that include advertising, marketing, and retail services and business administration. Registering your trademark in this class helps protect your business identity, enhances your brand’s value, and safeguards your intellectual property. Whether you’re a small business owner or a large enterprise, securing your trademark in Class 35 will ensure that your services stand out in a competitive marketplace. Protecting your business services with a trademark registration is a key step towards building a strong, reputable brand.

Get Familiar with the Key Provisions of Trademark Act, 1999

Trademark Class 35 FAQs

Q1. What are the services covered by Trademark Class 35?

Class 35 comprises services connected with advertising, marketing, business management, retail, and wholesale services.

Q2. Can I register my e-commerce business under Trademark Class 35?

Yes, e-commerce and online retail services are included in Class 35.

Q3. Are financial services covered by Trademark Class 35?

No, financial services like banking and investment services fall under Class 36.

Q4. Does Trademark Class 35 include event management services?

Yes, event planning, conferences, and trade show management are included in Class 35.

Q5. Can I file human resource services in Trademark Class 35?

Yes, recruitment, staffing, and personnel management services are included in Class 35.